Explanations of the key concepts of social presence and social capital
Social presence Having a great social media presence is important and can help your business and can help your business grow, but this can only happen if you can learn how to give your followers what they want. There are some great ways any business can increase their social media presence and help their business grow. The first step is to identify your objectives and goals. Make sure you know how each platform works, and what audiences you can reach where and what you want to get out this to achieve your goals. Let them know you are human. let your customers see your softer side, which means interact with your followers so you can understand what their needs and wants are and to show them that you are more interested in them than just making money. Don't just stick to the one social media platform, have some variety, as not all people use just the one page ie people might prefer Instagram to Facebook. also go further in customer service, if your customers have compla...